Sunday, September 7, 2008

My new CRAVE for 18th Amendment Jeans





Keep your eye out for these beauties designed and founded by two Aussie Designers Rachel Rose and Rebecca Dawson from Sydney Austrailia



18th Amendment takes its name from the USA amendment passed in 1920 prohibiting the consumption and production of alcohol. The spirit of the 18th Amendment brand is derived from the speakeasy culture of the 1920’s/30’s resulting from this ban: the gritty glamour of the illegally often Mafia owned underground bars and clubs. These dens were a melting pot of hedonism where the worlds of Mafioso, silver screen stars, noted creative’s, and fashionable people collided. Each 18th Amendment jean style is named after classic icons of the silver screen and beyond, referencing legendary feminine style though the 20th century. The signature wing back pocket logo is inspired by the 1930’s Rolls Royce “Flying Lady” who notoriously represents high quality design and elegance.

Each style invokes the spirit of the icon of which it is named. We have studied vintage denim and time lost techniques, looking at cuts, shapes, and detailing of the past and applying them in a way that is modern and relevant today.




What I love about 18th Amendment Jeans is that they bring all things awesome from vintage cuts and shapes and re-work an old look to fit a modern woman. Their High Wasited cuts give a unique sillouhette while lengthening the legs. They are a for sure head turner.




Rock them with a Vintage blouse, killer platforms and a contrasting belt, and you'll see...they'll put the "OO" in your GrOOve Thang.




All in all, if your looking for a way to update your look while still keeping in mind your love for fashion past, 18th Amendment is the quickest way- Give an Ode to looks from the past in today's crazy future...




No comments: