Thursday, July 31, 2008

oneculture denim, locally made in Oakland now at DRIFT!!

Oh man! Come try on some locally made denim from oneculture-- you will fall in love. oneculture is a brand new denim line lauched from the Town and not very closet friendly because once you try a pair of these beauties on, I doubt they're going to be spending that much time away from your body!

oneculture now available at DRIFT
Italian 12oz Raw Indigo Denim and snazzy as hell!

Wednesday, July 30, 2008

Anneliese Vorbis at DRIFT


Anneliese Vobis
Vobis graduated with an MFA from California College for the Arts, SF in 2008 and exhibited widely through the US including the San Francisco Bay Area and New York. Artist reception to follow shortly, so check back in a week or so!!

Anneliese Vobis’ manufactured/organic sculpture seems to replicate the growth of the California landscape, both in nature and in human-made manifestation. Especially in the 21st Century, as California becomes better known for its vibrant visual art culture, Vobis captures what is inherently visual about California (lush greenscapes, natural growth intermixing with the solely structural, the overwhelming mass of bright flora) and what has transformed the West Coast contemporary art scene: a mimicry that lives on without a shelf life. Vobis works within the dichotomy that encompass the polarities of California now: the newly erected and the natural biospheric, both large parts of the contemporary California experience.

Wednesday, July 23, 2008

Introducing: EAST BAY VINTAGE --handpicked, denim friendly vintage selections for sale at Drift!!!!

(exclusive to DRIFT!!)
Wondering what to wear with your contemporary designer-made denim? What about something designer from decades past? Mixing new and vintage is a great way to wear your new jeans, and an affordable way to pick up a complete new outfit!! EAST BAY VINTAGE is hand-picked and researched by two East Bay natives for sale at Drift. Come see our expanding vintage collection which includes leather boots, loafers, purses, men's ties, blouses, sweaters, vintage men's/women's denim, dresses and jackets.....
An inaugural after hours party is in the works with more information forthcoming!

Tuesday, July 22, 2008

We have Oaklandish!

We have Oaklandish tees for men and women, and they are flying off the shelves.
Come get yours quick!

What is Oaklandish all about?
"Representing the strange luster & oddball spirit that is East Bay Life.
It appears that Oakland pride is quite contagious! It's nice to see the proliferation of different Oakland T-shirt designs currently hitting the racks. But as you know, our roots run way deeper than any screen-print could ever convey. The true purpose here is to creatively promote our enduring love for "original Oakland charm" in the face of a constantly mutating culture, population and landscape. When you rock the roots, you evoke all the hidden history & rebel spirit of The Town, in its many incarnations. This way successive generations of young Oaklanders can gain a deeper understanding of the place they call home. Thanks for helping to spread the local love." From

Monday, July 21, 2008

The Classic Trench

With so many stores preparing for Fall, and so many fashion blogs already running Fall previews - we can only gather that it is never too early to start getting ready for fall. And, with 15% off on our collection items this week, we are making it easy!

The one piece that every girl should have in her closet is a classic trench coat. And, Mike & Chris may have just perfected the trench by taking that long classic cut and adding their trademark details and using soft comfortable fleece.

Come by this week and try one one, or try any of our other Mike & Chris jackets!

Saturday, July 19, 2008

Denim After Dark

Denim After Dark ...

A private night of pampering and personalized denim fitting for you and your closest friends-after hours! We'll close the store and work with you and your friends to find your perfect fit! Pick the Thursday night of your choice, RSVP, then come and enjoy a personalized denim fitting, champagne, a 410 mini-manicure by Ajuda Salon and 1/2 off any bottle of wine at B Restaurant.

Space is limited to 30 people each night for this event. Please RSVP. Tickets are $10 each and will be applied to any denim purchases during the event!

Denim After Dark Dates: You Choose!
Thursday July 24th, 5-9pm
Thursday August 14th, 5-9pm
Thursday August 28th, 5-9pm


Yes, that is right Drift is having a weeklong Mid Summer/ Pre-Fall sale.
20% off Denim and 15 % off our clothing collection items.

Sale ends Tuesday July 29, So hurry in!

Thursday, July 17, 2008

Maducca Jewelery!

Get ready to get a bevy of compliments and people begging to know "Where did you get that?"
When you wear a piece of Maducca Jewlery. Each bold, nature inspired piece, is limited as they are hand made in San Francisco. You can rest assured you will be wearing something different from the rest of the crowd.

Wednesday, July 16, 2008

Picnic Pretty & Get-Together Gorgeous

In need of something simple and easy to wear on warmer days? Deener's cute little Denim jumper is just the thing to take you from Beach to Barbeque, or from a Bike Ride to a Picnic in the Park.

What about something to wear to those evening get-together dinners and nights out with the girls?

Slip on some heels and into this little black jumper dress by Anzevino and Florence, and you're ready to go!

Tuesday, July 15, 2008

Two For the Road

Now that you're all set for the shows with your Freedom of Choice Jeans- what about those summer road-trips? Are you in need of something easy to wear with those jeans? How about one of our vintage inspired tops from Cameo? Wear Cameo's Violet Neru Collar Tunic top, to match the carefree style of Laurie Bird in Two-Lane Blacktop.

Or, how about Cameo's Violet Lace trim Cami? Perfect to wear with your higher waisted denim.

Now hit the road! Or for more style inspiration watch Two-Lane Blacktop.

Monday, July 14, 2008

Revolutionary Style.

Happy Bastille Day!
"Bastille Day, the French national holiday, commemorates the storming of the Bastille, which took place on 14 July 1789 and marked the beginning of the French Revolution." At that point in history the French took cues from the Americans in fighting for their freedoms. And, as we know here in the States (throughout history) we have taken many a cue from the French when it comes to cuisine, design, and dressing.

So, it only seems appropriate that the beauty icons of France have taken such an American institution (denim) to new heights of fashion, and that is great style inspiration for us all!

Emulate simple classic French style with a great pair of jeans and an 'unfussy' top.

Photo: Les Plastiscines!

Photo: Charlotte Gainsbourg

Photo: Lou Dillon

And, to add a bit of French Flair to your home, visit Drift's sister store Mignonne. Just around the corner at 1000 Jefferson Street.

Saturday, July 12, 2008

Let out your inner Freedom Child...

Here we are mid-summer, and the season of the outdoor music festival is upon us. And the wardrobe piece of choice for such festivals is of course, denim. Since the 60's outdoor music festival goers have dressed themselves in denim. With good reason, jeans are the symbol of youth, counter-culture,and of course just plain comfortable!

Freedom of Choice denim perfectly embodies elements of the late sixties and early seventies-
with their high waist and wide leg denim styles in lighter summer washes.

"Freedom of Choice is best described as seventies style, music inspired denim.The designer Nathan Menashe further describes the line as being about self-worth, perserverance and passion for music and, in a word, life; hence the name Freedom of Choice. The denim has a few signature styles that include the Fillmore, a wide leg; the Lollapalooza, a straight leg; and the Greenwich a boot cut. All styles are known for their long inseams and sleek fit which flatter every woman’s

So come by, and check out the Freedom of Choice Jeans stocked at Drift.
For summer style inspiration, check out films like Woodstock, Monterey Pop and The Rolling Stones Rock & Roll Circus.

Wednesday, July 9, 2008

Summer 08's Dirndl Skirt Redefines Sexy Legs through the Fall!!

(Above: Anzevino and Florence's take on the traditional dirndl skirt. A&F Jumpskirt $189 at Drift.)

One of the greatest benefits of being an avid blog reader is knowing what is hot, how to wear something to its highest potential, and when something is in-store and available for you to come see in person!

Allow us the divine pleasure of introducing you to the Dirndle Skirt--- THE skirt of summertime this season.....Here's a few reasons (beyond the obvious) to pick up on this look now:

-Denim skirts are sexy of course, but you want to move away from the crowd for a moment and really stand out.

-Light, light, and light! The 2008 Dirndl Skirts are next to wearing nothing, ladies.

-Fluid sex appeal, not restrictive. These skirts can double as a dress! Check this out: your at a BBQ during the day wearing the dirndl skirt with a low cut tank with ballerina flats. 9pm rolls around and you ditch the tank, pull up the skirt to show those legs and add your 3" pumps or knee high boots! And, when the fall rolls around and days start getting cooler, guess whats not going away with your summer digs? Really!! Wear it with thick tights and boots or stacked knee-high socks through the fall for a warm fall look.

Check out this summary about the Dirndl Skirt by Vicky Talbot (Editor of BellaOnline)

"Evolving dramatically over the decades, the dirndl has fast become a key trend especially during the 1950s, defining the curves of Audrey Hepburn and Grace Kelly worn long and flowing with chiffon tops cinched at the waist. Sex and the City’s Carrie Bradshaw was a clear fan of the dirndl wearing dramatically billowing style with pretty pumps and tiny vests. More recently, Brit-pop princess Lily Allen the queen of prom night chic and fond follower of fifties-inspired fashion is often seen sporting a voluminous dirndl skirt or swishy cocktail dress on the red carpet.

The figure-friendly dirndl skirt sits high on the waist, fitted across the hips and billows out, classically to the mid-calf but more modern styles such as those in the spring/summer 2008 Miu Miu collection skim the thighs, splaying out in theatrical angles boosted by layers of tulle. The dirndl can be a real statement skirt. It oozes volume and demands attention; choose tropical prints or block colour styles with special features like oversized bows, thick waist belts and chunky buttons. The perfect summer cover up, this style is great for hiding tummies and bottoms and creates curves in all the right places. Longer styles (to the mid-calf) are elegant and great for long legs, while shorter styles are equally fun with a super-girly edge.

Dirndl skirts are also incredibly versatile. Wear with frothy chiffon blouses tucked in and tamed at the waist or with a fitting vest and cropped jacket, particularly if you’re of a more petite frame to avoid being drowned in swathes of billowing fabric.

As for footwear, the only shoes to accompany the dirndl are the prettiest of ballerina flats. Strappy heels and t-bar sandals look great with a dirndl for a glamorous evening look, but for a more casual daytime style opt for pumps and keep accessories to a minimum letting the volume and swishy swish movement of your new favourite skirt do all the talking."

Tuesday, July 8, 2008

Coming Soon to Drift, Naked and Famous denim!

Drift is proud to announce that we will soon be carrying Naked and Famous jeans in store!

"Naked & Famous Denim uses only the most unique and rare denim fabrics from Japan. The prestigious mill in Japan, from which we import all our fabric, is committed to producing only the best (and most expensive) denim in the world. Throughout each step in denim production (weaving, dyeing, finishing…) the mill uses a combination of old school and modern methods and practices. So much culture and history is poured into the fabric so that it can be appreciated by the denim purist."

Thursday, July 3, 2008

In Gold and Brass: Serena Bartlett's Ear To Ear Jewelry!

Serena Bartlett is a local jewelry designer who creates stunning necklaces sold exclusively at Drift! Take a look at the new designs we just received....

(Above Left: Detail of 'Hollywood' necklace (check out the mini gold wayfarers!) Antique glass, coral, sterling sunglass and star detail. $65 at Drift. Above Right: Hammered Brass Coin and Chain, died Coral, mini perals, brass chain $75 at Drift)

(Above: Trapeze Necklace with large gold bird detail, brown coconut piece, small pearl layers and sand tone heart gem...a definite piece you wear with a low cut blouse or dress and get ready for a million compliments because this is a one-of-a-kind type of necklace that makes a statement. $75.00 at Drift)

(Above: Faceted turquoise, venetian glass, brass on sterling, moss agate stone, skeleton detail. $75 at Drift)

(Above: Red Rose floral piece, gold, polished red vintage glass, raw coral, carved quartz. $85 at Drift. (On model) Deener Denim Jumper, also at Drift)

Wednesday, July 2, 2008


JULY 3, 2008 5-9pm (TOMORROW)

Featuring Native Elements
Intersection of 9th Street & Washington Street
Beverage Tent sponsored by Skyy Spirits

Old Oakland is a misnomer - downtown Oakland is teeming with upscale restaurants, chic entertainment venues, and other trendy alternatives to nighttime diversions, making it the choice destination for sophisticated professionals who enjoy the after work happy hour scene!

Thursday Night Live is a really fun event in downtown celebrating the awesome scene in Old goes off every 1st and 3rd thursday evening from 5pm-930pm in old oakland right here on Washington Street between 8th and 9th. The street is blocked off and there are new bands and DJs every event.... B Resturaunt and Levende open their great patios to hang out and have som spirits on while enjoying the music and meeting some new folks and of course we suit up women and men in hot denim late til 9pm! Get outta work, get your drink and come by!



The Scenario: Oakland/Berkeley/SF is jam packed with hot emerging jewelry/handbag/clothing designers and of course with the high cost of rents in the beautiful Bay Area, its hard to have a studio space to create and promote your goods, but its still a neccesity.

The Solution: Everyone who works at/with Drift is an artist in some capacity and knows this money-time-space dilema very well and so when brainstorming how to work directly with local designers and promote emerging designers in the Bay Area we thought it would be awesome to bring the designer in-house by offering rock bottom rent for the prime loft space at Drift, turning it into a studio and renting it to local designers in need of local, affordable space in the growing neighborhood of Old Oakland. We also thought it would be killer to showcase the in-house designers work as it flourishes at Drift.

(Below are the specs and the way to apply).

$275 Drift Denim- in Old Oakland has an upstairs loft for lease!
This space is aprox. 150-175 square feet, and is the size of a small bedroom.
Beautiful views looking on to the Old Oakland street scape!
This space is ideal for a college design student, studying design and or creating their own line of clothing, other textiles, and or jewelry.
-Close to 12st BART
- Walking distant to Cafes and local eateries
- Candidate has possibilities to grow with Drift i/e possible trunk shows with their creations. Possible joint fashion shows etc.
- This space will be available to you Monday- Saturday 11-7pm, and Sunday 11-3pm.
This means that during our hours of operation, you will be able to use the space at will.
- Space is in a creative environment with lots of inspiration-
- The space now is a blank canvas, and you will have the opportunity to create the look you want!

Ideal Candidates Are:
-Students at CCA, Academy of Art, FIDM and any other local colleges!
- Looking for a space to call theirs away from home.
- Aspiring to get more notice around their clothing, handbags, and or jewelry line.
- Sewing Machines Welcome!

Please email a little about yourself, why you think this would be an ideal space for you, and pictures of your creations! Thanks!