Tuesday, June 24, 2008


For those of you who couldnt make it out to our Sunday Mimosa & denim event, here are a few pics.....we had a ton of fun with Oneculture (denim line based out of Oakland debuting this Fall!!!) and Shawn & Cody from Herringbone (we all fell in love with lipsticks from Lipstick Queen, and are happily wearing our new summer shades!). We're already thinking of revisiting this event sometime early fall, if not sooner!!

Friday, June 20, 2008

Eco-Friendly Denim Now At Drift!

For those of you seeking a versatile jean that is more eco-conscious, Drift is now pleased to carry two styles that are made from organic cotton.

(Above: Joe's Organic Cotton Muse Jean In Olivia)

Joe's organic cotton Muse jean in a medium-dark wash has an air of sophistication featuring a higher-waist and a wider leg. This jean can be easily dressed up or down for night or day.

(Above: Freedom of Choice Earth Friendly Jeans in Cascade)

Freedom of Choice's Earth Friendly jean in a lighter-medium wash embodies low-key, casual cool with its low-rise, perfect boot-cut leg, and classic bronze-colored stitching. These jeans are made from organic cotton and rinsed in an eco-friendlier wash, free of chemicals, enzymes and bleach.

Thursday, June 19, 2008


Yeah, we only have like 3 left, but the Mason jacket by Distilled is way too ideal for a spring/summer jacket to not talk about...
Distilled Mason Jacket: This mid-weight twist on a military jacket is perfect for transitional seasons. The Italian linen denim is a blend of linen and cotton. It keeps you cool without the constant wrinkling associated with 100% linen. Features include headphone outlet, removable hood, forearm pocket, interior bubble level and the entire jacket packs into a large pocket on the back of the jacket.

Wednesday, June 18, 2008


Men & Men lovers!!! You need to know about Distilled, an incredible clothing line based out of San Francisco. Distilled has made their name by adding small details to each piece of clothing-- (e.g. an extra back panel on the back of a collar for better sun protection, arm zip change pouch for when riding a motorcycle or bicycle, a pull through patch for your iPod, etc), and each design is named after a different SF neighborhood!!

Of course we were thrilled when we saw Distilled get some much-deserved press in nylon guys magazine (Above) for their Shotwell Tee...

Found Denim/18th Amendment Featured in June NYLON

It takes a lot for a denim label to distinguish itself. Here, some that do...

In the ’20s, lofty bouffants gave way to short bobs, rib-splintering corsets were replaced by brassieres, and pants were replaced with thigh-skimming pinafores. While the latter fashion fact would make a denim brand inspired by the roaring ’20s seem a bit anachronistic, it was more the era’s stylistic bravado that 18th Amendment (for non-history buffs, this is the amendment that brought about prohibition) designer Rebecca Dawson sought to achieve. “There are no rules!” she exclaims of her line’s ethos. 18th Amendment—which Dawson founded a couple of years ago in Australia with international denim distributor Rachel Rose—was one of the first companies to embrace the higher waist at the tail end of the low-waist trend. “Quite simply, it was time. We were bored!” says Dawson. “Proportion and silhouette is continually evolving in fashion and it was time for something fresh and new for the eye.” 18th Amendment jeans are just that—combining modern fits with antique details like the Art-Deco wing logo, inspired by the Rolls Royce ‘Flying Lady’, and in styles that live up to their sassy namesakes such as the ultra-skinny Sedgwick, velvet Leigh, and the true-high-waist Bacall. It’s a line worth raising a glass to.
Say goodbye to your torso: Found has created the Corset jean, hiking the high-waist up 13 and a half inches toward the ribcage. “It was inspired by an old motorcycle photo we found of a woman wearing high-waisted belted leggings,” says Lana Cretz, one third of the Found design team. “Some people think it might be hard to wear this style until they actually put it on—it elongates the waist and makes you appear taller.” Cretz, Sara Watson, and Steve Zeitzoff each worked at Hudson Jeans, AG Adriano Goldschmied, and Chip & Pepper, respectively, before launching Found at the start of the year. Their experience is evident in Found’s variegated, vintage-inspired aesthetic. Further proof of their good taste is that their lookbook featured none other than the stylish ladies of the band Au Revoir Simone.

Saturday, June 14, 2008

FOUND Denim Now At Drift!

Here at Drift we are truly loving the high waist denim styles. And, Found Denim's high waisted Juliette jeans are for certain a great find. In an Inky dark wash, with a slim leg- this pair of jeans are sure to be an instant favorite.

( Above: Au Revoir Simone modeling Found's new Collection)

Found Denim, a new line out of Los Angeles is a name to keep an eye out for. With fall '07 as their debut collection, Found Denim is the result of the collaboration of a few denim all stars( Lana Cretz of Hudson Denim, and Sara Watson of Chip and Pepper) The two met while working for Denim giang AG. There are a few different themes running throughout the designs, but one of our favorites is the "juxtaposition of French New Wave meets Open Road Americana – think Easy Rider meets couture denim. It is meant to conjure classic, timeless 50’s and 60’s inspired silhouettes, and a sense of eclectic, fierce, free spirited rebellious chic."

Wednesday, June 11, 2008

Loving High Waisted SHORTS!


With their distinct lineage to the 70's high-waisted jean, these denim culottes offer a sleek alternative to shorts. Pair with floral chiffon top, a tucked in tank top, wedges or gladiator sandals for an effortlessly chic look.
...And the best reason to own these darling shorts? 'Cause its getting H-O-T out there!

Sunday, June 8, 2008

Rock your Cheap Mondays!

Skinny jeans are all the rage, and while the wide leg jean is here to stay. They will have to continue to share the spotlight with skinny and slim leg jeans. Skinny jeans will be a fall and winter staple as they are pefect for wearing with oversized sweaters, and for tucking into boots.

Cheap Moday makes some great skinny jeans in fabulous colors and styles. That anyone can wear! Come in and see what we currently have in stock - we will help you find the perfect pair.

Saturday, June 7, 2008

Kicking Off Thursday Night Live! In Old Oakland

This Past Thursday marked the Kick off of Thurday Night Live events here in Old Oakland.
That is right, every 1st and 3rd Thursday of the month from now until October Old Oakland stays open late. What else could be better than summer nights out and about- at our great local eateries and shops?Not to mention the live music and DJ! And, here at Drift we aren't going to miss out on the fun. Stop by and see us we are also open late for Thursday Night Live!

Thursday Night Live will take place inside and outside the food establishments, taking full advantage of Northern California's perfect summer evenings and the hip urban crowd already milling about downtown.There is plenty of outdoor seating! Besides the usual drink specials associated with happy hour, there will also be a stage featuring live music, outdoor concession stands, and beer and beverage "gardens" where people can mix and socialize in a more communal style.

Old Oakland is a misnomer - downtown Oakland is teeming with upscale restaurants, chic entertainment venues, and other trendy alternatives to nighttime diversions, making it the choice destination for sophisticated professionals who enjoy the after work happy hour scene. By building onto the already existing after-work scene, convenient public transportation to and from downtown Oakland, and the diverse population already patronizing these establishments, this event is sure to flourish. Thursday Night Live will take place inside and outside the food establishments, taking full advantage of Northern California's perfect summer evenings and the hip urban crowd already milling about downtown. Besides the usual drink specials associated with happy hour, there will also be a stage featuring live music, outdoor concession stands, and beer and beverage "gardens" where people can mix and socialize in a more communal style.

This event was started last year by a group of merchants spearheaded by the owners of Tamarindo Antojeria Mexicana, Levende East, B Restaurant & Bar, and Air Lounge in an effort to showcase the businesses, restaurants and bars located in the Old Oakland business district.

Thursday Night Live is produced by Oakland Events LLC, a new full scale event company specializing in street festivals and promotional events in Oakland's neighborhood commercial districts. Oakland Events is the creation of Helen Wyman and Tina Aiyer, two women who are passionate about revitalizing Oakland; their aim is to produce economically sustainable events that build community, celebrate culture, and support the local economy. For more information about Oakland Events, please visit http://www.oaklandevents.net/.

And, Check out these pics from last Thursday's great turn out! Hope to see you here next time!

Thursday, June 5, 2008


yes, we are getting ready for you to come hang out with us sunday, june 22nd from 11-3 at the store...we've invited some really great friends too: Shawn Burke from Herringbone in Berkeley will be here with some new lipsticks and Mark from Oneculture with his fabulous indie denim line based out of Oakland! Plus DJs, and a one day sale on our mens & womens denim and all that other stuff that goes along with a lovely Sunday morning in Old Oakland!