Thursday, September 25, 2008

One Culture featured on UK's Denimology

One Culture - 1970s Influenced Raw Denim
oneculture was founded by Mark Carter in San Francisco in 2004 and has just released its Fall 08 and Spring 09 collection. For everyone who loved and still loves the 1970’s, this brand is for you. The creator himself is very nostalgic. He collects old action figures (which, by the way is where he got the name for one of his jeans) and has brought that personal characteristic into the artworks he calls “oneculture jeans.” His choices of colored thread in the photos below truly represent the 70’s in all its glory.
As with all brands, when starting out Mark knew he needed a distinction to his lines; something to set himself apart from the bigger players in the denim industry. He believes the back of the jeans is where the magic happens and so he chose to place his signature, the arrow (see below) at the top of all his pairs of denim. This characteristic is his favorite design aspect of his lines and is here to stay throughout his future collections. His lines thus far are considered to be fashion-forward takes on raw denim.

Tuesday, September 23, 2008

Cheap Monday's Liquid Legs For the Fall 08 Goth Trend

The Goth-inspired Fall 08 season (shown above) has most fashion forward ladies looking for the perfect jet black legging inspired stovepipe pant.....but with the economy as messy as it is, many cant splurge several hundred dollars for the real leather leggings, or are just not willing to actually sport leather leggings off the pages of a magazine-- either way, Cheap Monday's (music to our ears at a mere $65 dollars!) introduced a new tight legged, sheen-induced black skinny pant just in time for the fall! Pair with an understated black tank, a handful of metallic chains and some darling platform booties for a rich 08 fall look.
Cheap Mondays new black liquid skinny pant are now in store at Drift!!

Saturday, September 13, 2008

iWood - Ecodesign Sunglasses

Love your planet but also love fashion? iWood Ecodesign designs for the environmentally conscious. Each pair of iWood ecodesign wooden sunglasses is crafted with the highest quality, eco-sustainable, exotic wood veneer. The lenses have 100% UVA/UVB protection and the temples are fully adjustable as well as hypoallergenic. These features combined with the qualities of wood deliver a lightweight, bold, international statement.

Wednesday, September 10, 2008

......More Artificial Flavor from Thrillist

Thursday Aug 28, 2008

Artificial Flavor

Growing up means foregoing excessive wardrobe flair, but forego it entirely and you'll be as exciting as a Docker's ad -- sans the music, golf, and toddlers to roll around with on fresh linens. Since no one wants that, go for understatement with edge, with Artificial Flavor.

Oddly enough started as a Frisco banana-hammock outfit (the founder was "tired of wrestling with his junk"), AF's now blossomed into a full line of moddishly tweaked classic casual wear. Fall starts with muted, slim-fit, raglan shoulder-stitched tees (U's and V's), soft polos w/ military pockets and subtly-ribbed placket detail, and a cotton-thermal turtleneck with a snap-up collar you can rock loose and floppy, or straight up (if it stays erect for more than four hours, have your physician unbutton it). Outerwear ranges from French terry kangaroo-pocket hoodies flared with reinforced shoulder patchwork, to proper jackets like a snap-up number with the breast 'n hip pockets' angles askew, a quilted pea coat that trades in conventional wool exterior for shiny black nylon, and a rip-stop waterproof windbreaker with gray/white arm stripes -- you'll be the nattiest guy at your next bike ride/natural disaster.

AF also still hawks its original product, 100% cotton underwear in both snug navy/olive/red "trunks", and skimpier "Bandito" briefs with junk-framing contrast piping --wear that, and wave goodbye to toddlers forever.

Tuesday, September 9, 2008


This jacket might be the most avant-garde piece in our fall/winter line, like something Neo would wear in the Matrix. Made of garment dyed bull denim, this jacket has enough length to go past the waist. Rip stop shoulder patch, hidden zip flap, and two snap buttons at the neck make for a very versatile and style-packed jacket. FABRIC CONTENT: 100% Cotton
Come to Drift to try on this new Artificial Flavor Black Hidden Zip Padded Jacket

Monday, September 8, 2008


1. LOVE YOUR DENIM!!!!!!!!

2. Wash you Denim as infrequently as possible, especially your darks and raw denim

3. When washing, wash in cold water and hang dry or Dry Clean

4. Be careful with extremely dark and raw denim, because they are pure, and usually unprocessed, the indigo can rub off on light materials

5. Follow these steps to love your denim even longer!

Sunday, September 7, 2008

My new CRAVE for 18th Amendment Jeans

Keep your eye out for these beauties designed and founded by two Aussie Designers Rachel Rose and Rebecca Dawson from Sydney Austrailia

18th Amendment takes its name from the USA amendment passed in 1920 prohibiting the consumption and production of alcohol. The spirit of the 18th Amendment brand is derived from the speakeasy culture of the 1920’s/30’s resulting from this ban: the gritty glamour of the illegally often Mafia owned underground bars and clubs. These dens were a melting pot of hedonism where the worlds of Mafioso, silver screen stars, noted creative’s, and fashionable people collided. Each 18th Amendment jean style is named after classic icons of the silver screen and beyond, referencing legendary feminine style though the 20th century. The signature wing back pocket logo is inspired by the 1930’s Rolls Royce “Flying Lady” who notoriously represents high quality design and elegance.

Each style invokes the spirit of the icon of which it is named. We have studied vintage denim and time lost techniques, looking at cuts, shapes, and detailing of the past and applying them in a way that is modern and relevant today.

What I love about 18th Amendment Jeans is that they bring all things awesome from vintage cuts and shapes and re-work an old look to fit a modern woman. Their High Wasited cuts give a unique sillouhette while lengthening the legs. They are a for sure head turner.

Rock them with a Vintage blouse, killer platforms and a contrasting belt, and you'll see...they'll put the "OO" in your GrOOve Thang.

All in all, if your looking for a way to update your look while still keeping in mind your love for fashion past, 18th Amendment is the quickest way- Give an Ode to looks from the past in today's crazy future...

Saturday, September 6, 2008

Conservative Cool-Men's Fall/Winter Fashion 2008

For this Fall and Winter create a sophistocated look with tailored Trousers, collard shirts, and a killer coat.
Think cleaner lines, 2 Piece Suits and add a scarf to get a "Conservative Cool" Look. Not sure what color suit to chose? Grey is always a 1st choice in my book. It acts as a great neutral, allowing color to contrast beautifully.
Tired of boring office clothes? The idea is to wear your clothes slim, but not skinny. Purchasing a few staple pieces like a Grey Wool Suit, and flat front pants are a great way to update your Old Office Attire. Think Cary Grant.
With this winter's latest trend, it makes it easy for a young stylish professional to want to switch gears on their winter wardrobe.

Friday, September 5, 2008


Tired and cooped up from being in the office? Need to stretch your legs and get some sun? Come down on your lunch break to Old Oakland's Farmers Market every Friday. Check those fruits and veggie's off your shopping list, and treat yourself to a new pair of those designer jeans you've been needing to add to your wardrobe.

Drift is open Monday through Saturday from 11am to 7pm and Sunday 11am to 3pm.

Wednesday, September 3, 2008

From Boulder: Kicking Mule Workshop

You can now officially welcome Kicking Mule Workshop (KMW) denim to your wardrobe by taking a trip to Downtown Oakland-- that is, if you havent already (in the case that you're a supreme denim-head.)

Made in Boulder, Colorado, KMW's denim is made from Zimbabwean cotton, is rope dyed in natural Indigo, and made in Japan's Okayama prefecture.

Currently in-house we have several 1980 Skinny's (Men) and as an added benefit for your collecting conveinience, several styles of KMW's top-shelf quality henleys and hoodies for men in the perfect shades for your fall wardrobe...