Wednesday, December 24, 2008

New Local Jewelry at Drift!!

Kaya Sattva Jewelry is distinctive~ each fully unique of the ones made before. They are created spontaneously, inspired by each piece's own elements and how they "communicate". This allows for the realization of one-of-a-kind ornaments that lift your mood and offer you a sense of expressive individuality.
In the current widespread culture of mass production and conventionalized styles, Spiritjoy Designs are personal assertions favoring the richness of artistic originality, spiritual creativity and things made with soul.
Also, laser cut earrings and necklaces by Hungry-y Designs (San Francisco) are now available at Drift! Designed by Yvonne Hung, Hungry-y Designs are beautifully laser cut with adjustable leather strapping.
Supporting local designers is not only great for our local economy and artists, but the pieces are one-of-a-kind which means you wont be seeing everyone else wearing YOUR fine!!

Thursday, December 18, 2008


Come treat yourself to a great vintage accessory for your Holiday parties!

This night only!! new local art for sale between $6-$200 from Daniel Ling, Serena Bartlett, Molly Wach, Jen Zahigian, Valerie Cochran, Garrett Robinson and more!!

Thursday, November 13, 2008

Another Case for Plaid: Geometrically Disposed, NYT 11/13/08

Plaid, with its huge fall/winter 08 come back
has been connected to "lifting spirits"
Best way to plaid-dom? Layered over stripes.

(From the article in Thursday's NYT:)

"After a summer or two in which trim plaid Bermudas ousted baggy cargos as preferred attire for the cool kids, plaid has spread, like some sort of geometrically replicating fungus, to almost every article of clothing in a man’s closet.
“We’re all looking for something to lift our spirits,” said Tommy Fazio, men’s fashion director at Bergdorf Goodman. “Plaid equals happiness. You see someone wearing a cheery plaid shirt, it brings a smile to your face. And even though it’s dramatic, it’s not outrageous. An everyday guy can wear it.”
The more, the merrier. A lone plaid scarf says you just arrived in town from college — and 1962. A plaid scarf over a checked shirt and a plaid sport coat, topped with a tweed driving cap, suggests a different kind of schooling."
ps...In the spirit of plaid, Distilled men's collection includes a readymade plaid and houndstooth mixed blazer among a button front shirt/hoodie and we ahve them now at Drift!

Thursday, November 6, 2008


A color-blocked Agyness Deyn, of course......

Of all the fall 08 trends, color blocking a la the 1980s has got to be the most fun. Take primary colors and layers, vintage mixed with a few new pieces, throw it all together and hello beautiful. Bold, awesome and full or energy all take the fall through Spring 09.

Ms. Obama flawlessly pulls it off on the road

While fashion critics complain of Michelle Obama's red and black Narciso Rodriguez dress on victory night in Grant Park, I must whole-heartedly disagree. Our new first lady (!!), Ms. Obama, has a certain style that rings true with the bold '08 color-block fashion trend-- and THANK GOD-- that Michelle knows how to take a risk and OWN it since the White House could use that energy after a dodgy eight years... Above, Ms. Obama showcases the fall color trend with blocks of yellow, electric blue and white.

So all complaints aside, a major lesson for men and women alike: YOU wear the clothes, the clothes dont wear you. Take a lead from Ms.Obama's best accessory-- her outrageously glowing smile. She could wear sweats and still look radiant and thats just killer!

Y-E-A-H OBAMA!!!!!!!

thank you for voting-- thank you!!

Thursday, October 30, 2008

80s denim to the rescue

check out this sea of whitewashed blues, lightly stonwashed above-the-waist denim-- look familiar? Well, of course this look was meant to be revisited...white tennies, cuffed t-shirts and all!! Come try on a few from East Bay Vintage-- we have darling Rio's, Levis, Wranglers, Jordace, Sasson, Lee, and even a pair from Kenny Rogers for cheap!


Im not a big fan of popular culture celebrity watching, but you've got to admit the mystery woman has got it right! AND, East Bay Vintage just introduced a few darling plaid wool scarves and a few killer vintage scarves from France to keep you as warm and and gorgeously suited here in Oakland as the weather gets colder! (photo credits: who knows, who cares?)

Wednesday, October 22, 2008


Join us this Thursday evening from 6-9PM at Drift for our Oktoberfest Sale Event!! All denim and new collection for Fall at 20-70% OFF!!!! Special brews on tap from Trappist!

Wednesday, October 8, 2008

Storewide SALE on everything!!

Welcome FALL! Our gift to you, a storewide sale this week!
Gather some new digs for fall and keep watch on your personal economy at the same time!

Marked Items at 40%-70% OFF

All else 20% OFF!

(ps. we just put out some new Mike & Chris and Kicking Mule Workshop).

Thursday, September 25, 2008

One Culture featured on UK's Denimology

One Culture - 1970s Influenced Raw Denim
oneculture was founded by Mark Carter in San Francisco in 2004 and has just released its Fall 08 and Spring 09 collection. For everyone who loved and still loves the 1970’s, this brand is for you. The creator himself is very nostalgic. He collects old action figures (which, by the way is where he got the name for one of his jeans) and has brought that personal characteristic into the artworks he calls “oneculture jeans.” His choices of colored thread in the photos below truly represent the 70’s in all its glory.
As with all brands, when starting out Mark knew he needed a distinction to his lines; something to set himself apart from the bigger players in the denim industry. He believes the back of the jeans is where the magic happens and so he chose to place his signature, the arrow (see below) at the top of all his pairs of denim. This characteristic is his favorite design aspect of his lines and is here to stay throughout his future collections. His lines thus far are considered to be fashion-forward takes on raw denim.

Tuesday, September 23, 2008

Cheap Monday's Liquid Legs For the Fall 08 Goth Trend

The Goth-inspired Fall 08 season (shown above) has most fashion forward ladies looking for the perfect jet black legging inspired stovepipe pant.....but with the economy as messy as it is, many cant splurge several hundred dollars for the real leather leggings, or are just not willing to actually sport leather leggings off the pages of a magazine-- either way, Cheap Monday's (music to our ears at a mere $65 dollars!) introduced a new tight legged, sheen-induced black skinny pant just in time for the fall! Pair with an understated black tank, a handful of metallic chains and some darling platform booties for a rich 08 fall look.
Cheap Mondays new black liquid skinny pant are now in store at Drift!!

Saturday, September 13, 2008

iWood - Ecodesign Sunglasses

Love your planet but also love fashion? iWood Ecodesign designs for the environmentally conscious. Each pair of iWood ecodesign wooden sunglasses is crafted with the highest quality, eco-sustainable, exotic wood veneer. The lenses have 100% UVA/UVB protection and the temples are fully adjustable as well as hypoallergenic. These features combined with the qualities of wood deliver a lightweight, bold, international statement.

Wednesday, September 10, 2008

......More Artificial Flavor from Thrillist

Thursday Aug 28, 2008

Artificial Flavor

Growing up means foregoing excessive wardrobe flair, but forego it entirely and you'll be as exciting as a Docker's ad -- sans the music, golf, and toddlers to roll around with on fresh linens. Since no one wants that, go for understatement with edge, with Artificial Flavor.

Oddly enough started as a Frisco banana-hammock outfit (the founder was "tired of wrestling with his junk"), AF's now blossomed into a full line of moddishly tweaked classic casual wear. Fall starts with muted, slim-fit, raglan shoulder-stitched tees (U's and V's), soft polos w/ military pockets and subtly-ribbed placket detail, and a cotton-thermal turtleneck with a snap-up collar you can rock loose and floppy, or straight up (if it stays erect for more than four hours, have your physician unbutton it). Outerwear ranges from French terry kangaroo-pocket hoodies flared with reinforced shoulder patchwork, to proper jackets like a snap-up number with the breast 'n hip pockets' angles askew, a quilted pea coat that trades in conventional wool exterior for shiny black nylon, and a rip-stop waterproof windbreaker with gray/white arm stripes -- you'll be the nattiest guy at your next bike ride/natural disaster.

AF also still hawks its original product, 100% cotton underwear in both snug navy/olive/red "trunks", and skimpier "Bandito" briefs with junk-framing contrast piping --wear that, and wave goodbye to toddlers forever.

Tuesday, September 9, 2008


This jacket might be the most avant-garde piece in our fall/winter line, like something Neo would wear in the Matrix. Made of garment dyed bull denim, this jacket has enough length to go past the waist. Rip stop shoulder patch, hidden zip flap, and two snap buttons at the neck make for a very versatile and style-packed jacket. FABRIC CONTENT: 100% Cotton
Come to Drift to try on this new Artificial Flavor Black Hidden Zip Padded Jacket

Monday, September 8, 2008


1. LOVE YOUR DENIM!!!!!!!!

2. Wash you Denim as infrequently as possible, especially your darks and raw denim

3. When washing, wash in cold water and hang dry or Dry Clean

4. Be careful with extremely dark and raw denim, because they are pure, and usually unprocessed, the indigo can rub off on light materials

5. Follow these steps to love your denim even longer!

Sunday, September 7, 2008

My new CRAVE for 18th Amendment Jeans

Keep your eye out for these beauties designed and founded by two Aussie Designers Rachel Rose and Rebecca Dawson from Sydney Austrailia

18th Amendment takes its name from the USA amendment passed in 1920 prohibiting the consumption and production of alcohol. The spirit of the 18th Amendment brand is derived from the speakeasy culture of the 1920’s/30’s resulting from this ban: the gritty glamour of the illegally often Mafia owned underground bars and clubs. These dens were a melting pot of hedonism where the worlds of Mafioso, silver screen stars, noted creative’s, and fashionable people collided. Each 18th Amendment jean style is named after classic icons of the silver screen and beyond, referencing legendary feminine style though the 20th century. The signature wing back pocket logo is inspired by the 1930’s Rolls Royce “Flying Lady” who notoriously represents high quality design and elegance.

Each style invokes the spirit of the icon of which it is named. We have studied vintage denim and time lost techniques, looking at cuts, shapes, and detailing of the past and applying them in a way that is modern and relevant today.

What I love about 18th Amendment Jeans is that they bring all things awesome from vintage cuts and shapes and re-work an old look to fit a modern woman. Their High Wasited cuts give a unique sillouhette while lengthening the legs. They are a for sure head turner.

Rock them with a Vintage blouse, killer platforms and a contrasting belt, and you'll see...they'll put the "OO" in your GrOOve Thang.

All in all, if your looking for a way to update your look while still keeping in mind your love for fashion past, 18th Amendment is the quickest way- Give an Ode to looks from the past in today's crazy future...

Saturday, September 6, 2008

Conservative Cool-Men's Fall/Winter Fashion 2008

For this Fall and Winter create a sophistocated look with tailored Trousers, collard shirts, and a killer coat.
Think cleaner lines, 2 Piece Suits and add a scarf to get a "Conservative Cool" Look. Not sure what color suit to chose? Grey is always a 1st choice in my book. It acts as a great neutral, allowing color to contrast beautifully.
Tired of boring office clothes? The idea is to wear your clothes slim, but not skinny. Purchasing a few staple pieces like a Grey Wool Suit, and flat front pants are a great way to update your Old Office Attire. Think Cary Grant.
With this winter's latest trend, it makes it easy for a young stylish professional to want to switch gears on their winter wardrobe.

Friday, September 5, 2008


Tired and cooped up from being in the office? Need to stretch your legs and get some sun? Come down on your lunch break to Old Oakland's Farmers Market every Friday. Check those fruits and veggie's off your shopping list, and treat yourself to a new pair of those designer jeans you've been needing to add to your wardrobe.

Drift is open Monday through Saturday from 11am to 7pm and Sunday 11am to 3pm.

Wednesday, September 3, 2008

From Boulder: Kicking Mule Workshop

You can now officially welcome Kicking Mule Workshop (KMW) denim to your wardrobe by taking a trip to Downtown Oakland-- that is, if you havent already (in the case that you're a supreme denim-head.)

Made in Boulder, Colorado, KMW's denim is made from Zimbabwean cotton, is rope dyed in natural Indigo, and made in Japan's Okayama prefecture.

Currently in-house we have several 1980 Skinny's (Men) and as an added benefit for your collecting conveinience, several styles of KMW's top-shelf quality henleys and hoodies for men in the perfect shades for your fall wardrobe...

Sunday, August 31, 2008


Keep cool this summer in Deener's Womens Denim Jumper on those hot August Nights.

This Jumper has leather buttons and a perfect length so it's tastefully short. It also has the ability to transition into fall.

If you are in the neighborhood, stop by Drift Denim Essentials to try on Deener's Denim Jumper.

Saturday, August 30, 2008

Green Potluck Event at Mignonne

Please join us Saturday, September 6th from 1-4pm, while Mignonne hosts "The Green Potluck Event", focusing on the sustainability of selecting and re-using vintage house/kitchen ware and buying locally.

During the Green Potluck Event you will be able to see Mignonne's large assortment of vintage/antique dishware in use while you nibble on small selections from Oakland's local and sustainable restaurants and bakeries from Old Oakland, West Oakland, Temescal and Uptown!

Met Leslie Lavitt of 2 Twigs, a local sustainable based florist, and Gina Pericini of Flock- a local linen designer and silk screener!

1000 Jefferson Street
Oakland, Ca 94607

Sunday, August 24, 2008

Come Check Out Our Vintage Rack

For all of you Vintage Wearing Vixens...

To add to this awesome denim boutique, Drift also has a Vintage Rack. Each piece is selected with the Vintage lover/hunter in mind.

For those of you who also have a love for Vintage Clothing, you never know, you can find that "GEM" you've been searching for.

On a day when your feeling nostalgic, drop by and take a look at our Vintage Rack at Drift.

Wednesday, August 20, 2008

Mike & Chris-Comfortable & Sophisticated

This Fall, chose a coat that is both comfortable and sophisticated to keep you warm during those chilly Bay Area days.
Mike & Chris have a way with fabric, creating coats that still look polished and fashionable, but comfortable and cozy at the same time. The choice of color and placement of buttons are flattering for any occasion. Whether its a quick run to the store, or a day at the office, these coats are my number one pick for this fall and winter.

They are made of cotton, machine washable, and have a sweater-like feel to their fabric. Their cool color palette makes it easy to pair with any color.
If you are in the area, breeze by and try on the Mike & Chris coats we carry at Drift.

Just window shopping? Our new fall window display will be featuring Mike & Chris Clarence Trench in Shale Grey. See you soon!

Sunday, August 17, 2008

Denim After Dark Event, Aug. 28th!!!

For all you Denim Loving Divas...come join us after hours Thursday August 28th at Drift to help you find that perfect pair of jeans. There will be complimentary champagne and $10 manicures offered by Ajuda Salon.
Grab a bite to eat with your girlfriends at B Restaurant and get 1/2 off any bottle of wine for this night only.
So you have to ask yourself...Are you doing anything better that Thursday Night?
Come to Drift's Denim After Dark

Tuesday, August 12, 2008

Millions of sunglasses...

seriously, your eyes will thank you AND its a beautiful addition to any outfit. get yourself a pair!! we just happen to have a ton of styles in a ton of colors at Drift waiting for your darling face.

Friday, August 8, 2008

Naked and Famous Outta Canada

Now at Drift!!! (left) Black Power Stretch (right) 20 oz Japanese Denim- super thick!

Thursday, August 7, 2008

18th Amendments + 20% OFF = Hot Pants and $ left for dinner and drinks!

18th Amendment HighWaisted Styles are 20% Off this week at Drift!!!

Of course we're all familiar with the beautiful women of the 1970s who sported a sexy high waist look, but did you know that 18th Amendment is the line that brought the true high-waisted jean back from the dead making the look more assessable that ever with softer denim, whitewashed shades, and elephant to bell leg openings? So wearable in fact that a pair make the outfit, tank and heels optional!

Monday, August 4, 2008

Candice Jacobs, Serena Bartlett, and Molly M. Earrings As Featured in the August Issue of ReadyMade Magazine

Looking for ways to re-use your old belts? Ready Made mag had some pretty great ideas on what to do with those belts that are just sitting at the back of your closet. For instance,
hanging and organizing your earrings on them. You can purchase the earrings featured here at Drift! Candice Jacobs, Serena Bartlett, and Molly M., are all local artists that create unique jewelry pieces from natural or found vintage materials.

Saturday, August 2, 2008


Yes, we know there is still plenty of summer left, but here at Drift we are getting ready for fall arrivals, so, that means our denim and collection items are on sale!. Yes, thats right. All regularly priced Men's and Women's denim is now 20% off. And, our apparel collections are 15% off. Not to metion our other sale items that are 35% off!

These are great prices on great items from 18th Amendment, Mike & Chris, Freedom of Choice, Joe's and Cheap Monday. So, don't miss out!

Thursday, July 31, 2008

oneculture denim, locally made in Oakland now at DRIFT!!

Oh man! Come try on some locally made denim from oneculture-- you will fall in love. oneculture is a brand new denim line lauched from the Town and not very closet friendly because once you try a pair of these beauties on, I doubt they're going to be spending that much time away from your body!

oneculture now available at DRIFT
Italian 12oz Raw Indigo Denim and snazzy as hell!

Wednesday, July 30, 2008

Anneliese Vorbis at DRIFT


Anneliese Vobis
Vobis graduated with an MFA from California College for the Arts, SF in 2008 and exhibited widely through the US including the San Francisco Bay Area and New York. Artist reception to follow shortly, so check back in a week or so!!

Anneliese Vobis’ manufactured/organic sculpture seems to replicate the growth of the California landscape, both in nature and in human-made manifestation. Especially in the 21st Century, as California becomes better known for its vibrant visual art culture, Vobis captures what is inherently visual about California (lush greenscapes, natural growth intermixing with the solely structural, the overwhelming mass of bright flora) and what has transformed the West Coast contemporary art scene: a mimicry that lives on without a shelf life. Vobis works within the dichotomy that encompass the polarities of California now: the newly erected and the natural biospheric, both large parts of the contemporary California experience.

Wednesday, July 23, 2008

Introducing: EAST BAY VINTAGE --handpicked, denim friendly vintage selections for sale at Drift!!!!

(exclusive to DRIFT!!)
Wondering what to wear with your contemporary designer-made denim? What about something designer from decades past? Mixing new and vintage is a great way to wear your new jeans, and an affordable way to pick up a complete new outfit!! EAST BAY VINTAGE is hand-picked and researched by two East Bay natives for sale at Drift. Come see our expanding vintage collection which includes leather boots, loafers, purses, men's ties, blouses, sweaters, vintage men's/women's denim, dresses and jackets.....
An inaugural after hours party is in the works with more information forthcoming!

Tuesday, July 22, 2008

We have Oaklandish!

We have Oaklandish tees for men and women, and they are flying off the shelves.
Come get yours quick!

What is Oaklandish all about?
"Representing the strange luster & oddball spirit that is East Bay Life.
It appears that Oakland pride is quite contagious! It's nice to see the proliferation of different Oakland T-shirt designs currently hitting the racks. But as you know, our roots run way deeper than any screen-print could ever convey. The true purpose here is to creatively promote our enduring love for "original Oakland charm" in the face of a constantly mutating culture, population and landscape. When you rock the roots, you evoke all the hidden history & rebel spirit of The Town, in its many incarnations. This way successive generations of young Oaklanders can gain a deeper understanding of the place they call home. Thanks for helping to spread the local love." From

Monday, July 21, 2008

The Classic Trench

With so many stores preparing for Fall, and so many fashion blogs already running Fall previews - we can only gather that it is never too early to start getting ready for fall. And, with 15% off on our collection items this week, we are making it easy!

The one piece that every girl should have in her closet is a classic trench coat. And, Mike & Chris may have just perfected the trench by taking that long classic cut and adding their trademark details and using soft comfortable fleece.

Come by this week and try one one, or try any of our other Mike & Chris jackets!

Saturday, July 19, 2008

Denim After Dark

Denim After Dark ...

A private night of pampering and personalized denim fitting for you and your closest friends-after hours! We'll close the store and work with you and your friends to find your perfect fit! Pick the Thursday night of your choice, RSVP, then come and enjoy a personalized denim fitting, champagne, a 410 mini-manicure by Ajuda Salon and 1/2 off any bottle of wine at B Restaurant.

Space is limited to 30 people each night for this event. Please RSVP. Tickets are $10 each and will be applied to any denim purchases during the event!

Denim After Dark Dates: You Choose!
Thursday July 24th, 5-9pm
Thursday August 14th, 5-9pm
Thursday August 28th, 5-9pm


Yes, that is right Drift is having a weeklong Mid Summer/ Pre-Fall sale.
20% off Denim and 15 % off our clothing collection items.

Sale ends Tuesday July 29, So hurry in!

Thursday, July 17, 2008

Maducca Jewelery!

Get ready to get a bevy of compliments and people begging to know "Where did you get that?"
When you wear a piece of Maducca Jewlery. Each bold, nature inspired piece, is limited as they are hand made in San Francisco. You can rest assured you will be wearing something different from the rest of the crowd.

Wednesday, July 16, 2008

Picnic Pretty & Get-Together Gorgeous

In need of something simple and easy to wear on warmer days? Deener's cute little Denim jumper is just the thing to take you from Beach to Barbeque, or from a Bike Ride to a Picnic in the Park.

What about something to wear to those evening get-together dinners and nights out with the girls?

Slip on some heels and into this little black jumper dress by Anzevino and Florence, and you're ready to go!