( Above: Au Revoir Simone modeling Found's new Collection)
Found Denim, a new line out of Los Angeles is a name to keep an eye out for. With fall '07 as their debut collection, Found Denim is the result of the collaboration of a few denim all stars( Lana Cretz of Hudson Denim, and Sara Watson of Chip and Pepper) The two met while working for Denim giang AG. There are a few different themes running throughout the designs, but one of our favorites is the "juxtaposition of French New Wave meets Open Road Americana – think Easy Rider meets couture denim. It is meant to conjure classic, timeless 50’s and 60’s inspired silhouettes, and a sense of eclectic, fierce, free spirited rebellious chic."
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