has been connected to "lifting spirits"
(From the article in Thursday's NYT:)
"After a summer or two in which trim plaid Bermudas ousted baggy cargos as preferred attire for the cool kids, plaid has spread, like some sort of geometrically replicating fungus, to almost every article of clothing in a man’s closet.
“We’re all looking for something to lift our spirits,” said Tommy Fazio, men’s fashion director at Bergdorf Goodman. “Plaid equals happiness. You see someone wearing a cheery plaid shirt, it brings a smile to your face. And even though it’s dramatic, it’s not outrageous. An everyday guy can wear it.”
The more, the merrier. A lone plaid scarf says you just arrived in town from college — and 1962. A plaid scarf over a checked shirt and a plaid sport coat, topped with a tweed driving cap, suggests a different kind of schooling."
ps...In the spirit of plaid, Distilled men's collection includes a readymade plaid and houndstooth mixed blazer among a button front shirt/hoodie and we ahve them now at Drift!